@article{2017,title={DIJITAL NATIVES' PEER COMMUNICATION IN SOCIAL NETWORKS AND CONSUMPTION BEHAVIOURS},abstractNode={With the introduction of the Internet into our daily lifes, we see that technology is shaping communication significantly, especially inidividuals who called digital natives is an impotant user of these technological developments in every field. In particular, today’s digital natives use the social media networks which is the most important activities of Internet and it it has been caused important area of study because that carry almost every field of their life into this field. In this study, it was aimed to examine that digital natives’ peer communication power in social media and how affect consumption style their social media peer communication. Questionnaire survey applied on digital natives in Denizli and a two factor Anova test were conduct to determine the common effect gender and education on consumption based peer communication and a hierarchical regression analysis for used consumption styles, belonging and loyalty effect to peer group in social media. Suggestions were made within the framework of the findings.},author={Emel SARITAŞ-- Süleyman BARUTÇU - Deniz Ünal ADIGÜZEL},year={2017},journal={Kesit Akademi}}