DETERMINING THE RELATIONSHIPS BETWEEN DESTINATION IMAGE, PERCEIVED VALUE, PLACE ATTACHMENT AND BEHAVIORAL INTENTIONS
DESTİNASYON İMAJI, ALGILANAN DEĞER, AİDİYET VE DAVRANIŞSAL NİYETLER ARASINDAKİ İLİŞKİLERİN BELİRLENMESİ

Author : Muammer BEZİRGAN
Number of pages : 387-418

Abstract

In this study destination image, perceived value, place attachment and behavioral intentions variables have been analyzed in the context of destination. For this purpose, a survey was carried out on the tourists in Kemer, Antalya. The data obtained from 414 tourists were analyzed using SPSS 16.0 and Lisrel 8.8 For Windows software packages. In the study, the effects between destination image, the value gathered from destination, place attachment and the behavioral intentions towards destination have been analysed via a model. When the effects between the variables have been studied, it is clearly seen that there are similar findings with the studies in literature.One of the most notable findings at this point is new relations found in few studies which will contribute to tourism literature have been identified after researching the relations between place attachment variable and destination image, perceived value and behavioral intentions. Moreover, perceived value scales used in different service industries have been adapted to destination so that new, multi-dimensional perceived value scales have been improved. The theoretical model was tested by structural equation model. With this model found statistically significant, relations between destination image, perceived value, place attachment and behavioral intentions have been studied.

Keywords

Destination Image, Perceived Value, Place Attachment, Behavioral Intentions, Antalya.

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