Corporate governments have so far tended not to see the potential of small communities. The fact that the majority of organizations, whether for profit or not, or affiliated with government, do not accept the legitimacy of any action group further deepens this delusion. However, all organizations experience these internal and external power struggles, at least once in a while. When we look at the sources about activism, we come across a series of basic assumptions about these groups, whether they call it a pressure group, a social interest group, or an agenda group. Although each of these terms brings subtle differences in meaning, they all mean the same thing: communities of people set up to exert pressure on an organization for the sake of a goal. Public relations practitioners can play an important role in resolving basic conflicts. Depending on their public relations approach, they can alleviate or further exacerbate the problems faced by external organizations.
Activism, Public Relations, Strategic Public Relations, Analytical Hierarchy Process (AHP)
|Author :||Abdullah YILDIRMAZ - Fatma GEÇİKLİ|
|Number of pages:||49-69|