THE SOCIO-ECONOMIC EFFECTS OF ADVERTISEMENTS: AN EVALUATION FROM THE FOREIGN TRADE ASPECT
REKLAMLARIN SOSYO-EKONOMİK ETKİLERİ: DIŞ TİCARET YÖNÜNDEN BİR DEĞERLENDİRME

Author : Sadettin GÜLTEKİN
Number of pages : 57-70

Abstract

Advertisement is a notice or a message in a newspaper, or on a poster in a public place, or an announcement on television or on radio offering or asking for a product or service, or a person to do certain job. Advertisements are the reality of our life. Advertisement is the most powerful system of propaganda in human history. Advertisement deeply affects our lifestyle. We live under the massive bombardment of advertisement at daily life. We consume very important part of our life as watching the advertisements on TV or reading advertisement messages at newspaper. At this study, some views are submitted about social and economic aspects of advertisements, especially from the viewpoint of foreign trade.

Keywords

Advertisement, foreign trade, effects of advertisements.

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