Yayın Detay

  • Title : THE MEDIATING ROLE OF BRAND LOVE IN THE EFFECT OF BRAND TRUST ON THE PURCHASING INTENTION
  • First Author : Ebru ONURLUBAŞ
  • Authors : -- Remzi ALTUNIŞIK
  • Keywords : Brand love, brand trust, purchasing intent, consumer
  • Basic Area :
  • Page Id : 116-135
  • Rank Id : 08
  • Year : 5
  • Volume : 18
  • DOI : 10.18020/kesit.1608
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