THE EFFECT OF E-SERVICE QUALITY IN THE INTERNET BANK ON CUSTOMER E-SATISFACTION AND USE OF E-SERVICE REMOTE QUALITY
İNTERNET BANKACILIĞINDA E-HİZMET KALİTESİNİN MÜŞTERİ E-MEMNUNİYETİ ÜZERİNDEKİ ETKİSİ VE E-HİZMET TELAFİ KALİTESİNİN KULLANILMASI

Author : Özge ŞAHİN -- Nil Esra DAL - Nazmiye DOĞDU - Nihat YUVA
Number of pages : 203-236

Abstract

With the developing technology, competition in the banking sector is increasing and banks are trying to provide competitive advantage by offering easier and faster service. It is an important issue how users perceive and use Internet banking. It has been tried to measure the attitudes of Internet banking users on e-service quality, e-satisfaction and e-service compensation quality. An online questionnaire was applied to 541 participants easily by sampling method. In the analysis of the data; reliability, factor, and correlation analyzes, ANOVA and MANOVA tests. The e-service offered by the bank during the work, gender, age, educational status and Internet usage period and the relations between them. The relationship between E-Service and E-Satisfaction and E-Service Compensation Quality and E-Satisfaction has been mentioned. 93.7% of the participants are connected to Internet banking via mobile phone and most of them use account monitoring process. When the rates of Internet banking usage are examined, it is determined that there is no meaningful difference between public employees and private sector employees. When examining the demographic characteristics of the participants, it is understood that there is no meaningful difference in the quality of the e-service offered by the bank and that the participants in general have attitudes towards positive statements.

Keywords

Internet Banking, E-Service Quality, E-Satisfaction, E-Service Compensation Quality

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