@article{2018,title={AN APPLICATION ON THE EFFECT OF SUPERMARKET PRICE POLICY PRACTICES ON CUSTOMER CONTEXT},abstractNode={Supermarket operators are now confronted as businesses located in every province, every district, and even every neighborhood. This can be explained mainly by the demand that consumers have shown to supermarket businesses. In addition, supermarkets are preferred by consumers because they are retail stores where many product groups are sold together. Consumers make purchasing power ratio preferences. In this respect, the price of the goods or services marketed is a decisive factor for consumers to buy or sell the goods or services. In this analysis, in the analysis part of the study, consumers' tendency to prefer supermarkets was evaluated according to the price policies they applied. The universe of the research is all of the consumers who live in Beylikdüzü Istanbul and shop at supermarkets. The sample consists of 150 consumers voluntarily participating in the survey. They are analyzed in the SPSS 18.0 program that is collected by the face-to-face survey method and they have a tendency to buy cheaply and if the product quality is high, there is a negative moderate severity between the high price payment tendency and the discount campaigns applied by supermarkets. mid-market, and supermarket discount campaigns have been found to have a negative negative impact on consumers' preferences for high quality pricing.},author={Mert ABAKUŞ},year={2018},journal={Kesit Akademi}}