A THEORETICAL REVIEW ON THE ROLE OF ELECTRONIC COMMERCE IN RURAL DEVELOPMENT
KIRSAL KALKINMADA ELEKTRONİK TİCARETİN ROLÜ ÜZERİNE TEORİK BİR İNCELEME

Author : İlhami TUNCER -- Mehmet Akif GÜNDÜZ
Number of pages : 364-373

Abstract

The backwardness of rural areas has become the most important problem of developed and developing countries. Many countries and non-governmental organizations have implemented many important policies and projects in the context of rural development. It provided considerable financial resources on the basis of production. But the biggest drawback is how to market and sell products made in rural areas. A significant increase in e-commerce in the world could be the greatest complementary factor in the lack of marketing and sales in rural development. In addition, e-commerce offers benefits to consumers in rural areas that will contribute to purchasing power. In this study, it is examined how e-commerce can directly and indirectly play a role in rural development.

Keywords

Rural area, Rural development, E-commerce. Rural Development and e-commerce relation

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