CORPORATE SOCIAL MARKETING IN PUBLIC AGENCIES: CASE OF KARAMAN PDFAL
KAMU KURUMLARINDA KURUMSAL SOSYAL PAZARLAMA: KARAMAN İGTHM ÖRNEĞİ

Author : Nihat DOĞANALP
Number of pages : 125-135

Abstract

Today, each of the institutions has a variety of responsibilities towards collecting inhabitants. In this period of increasing competition, companies are not only required to fulfill their economic and legal responsibilities but also expect to take actions such as increasing the quality of life by fulfilling voluntary liability obligations from community enterprises. For this reason, corporate social marketing and social responsibility elements have gained a very important dimension especially in terms of public enterprises. Organizations in the public sector, nonprofit organizations and some companies operating in the private sector contribute to community development by integrating corporate social responsibility and social marketing practices into their strategies or business areas. The main aim of this study is to introduce selected examples in the context of corporate marketing, social responsibility and social marketing applications of the Karaman Provincial Directorate of Food, Agriculture and Livestock.

Keywords

Social Marketing, Corporate Social Responsibility, Karaman

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