AN EVALUATION OF PERSONAL DATA SECURITY AND SOCIAL MEDIA ADVERTISING IN DIGITAL MEDIA
DİJİTAL ORTAMDA KİŞİSEL VERİ GÜVENLİĞİ VE SOSYAL MEDYA REKLAMCILIĞI ÜZERİNE BİR DEĞERLENDİRME

Author : Mehmet Can HANAYLI -- Özel SEBETCİ - Aslıhan TOPAL - Gizem GÜREL DÖNÜK
Number of pages : 389-409

Abstract

Today, rapid changes in Communication Technologies offer different opportunities for users at almost every level and almost everywhere in the digital environment. Social media, which has become almost indispensable to life through statistical studies, brings together a number of problems with the opportunities it offers to its users. For this reason, the rights to use personal data are protected by law. As the world becomes a global village with the developments experienced, the boundaries of the concept of privacy and privacy have become easy to overcome. In addition to the personal information given to become a member of some social media sites (Telephone Number, Institution, location information), personal data is stored through the updates made after Membership. This data is used by other companies for the purpose of promoting its products to users of social media through data mining. In such cases, arrangements in the field for the protection of personal data are of paramount importance because they can be directed towards the people they do not know at all, or the people who can instantly exceed their distances with whom they know at all corners of the world, and the social media that makes their lives easier. In order to understand how researchers approach the subject academically, this study investigated studies conducted in Turkey between the years 2012-2017 on personal data, sensitive/personal data security, data mining and social media advertising. 48 articles whose abstracts overlap with most of the keywords have been tabulated. Analysis of the content of the current studies has been made, the studies have been interpreted and a number of recommendations have been made for data security for companies and consumers. The aim of the article is to contribute to the following studies by presenting the general status and shortcomings of the studies in this field in Turkey. As a result, in addition to media literacy, personal data literacy in digital environment should also be brought to the agenda and awareness of the consumers by providing training should be considered as important concepts.

Keywords

Protection of Personal Data, Personal Data, Data Mining, Social Media Advertising

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