@article{2016,title={THE FACTORS INFLUENCING THE SELECTION OF HOLIDAY RESORTS: A REVIEW ON DOMESTIC TOURISTS},abstractNode={The purpose of this study is to determine the factors influencing domestic tourists in the selection of holiday resorts and which consumer groups place emphasis on which factors most. In this context, we have established a conceptual framework by reviewing similar studies in the literature and then collected the related data by conducting a survey. The data collected were analyzed via SPSS statistical software. As a result of the factor analysis performed, the factors influencing the selection of holiday resorts were categorized under 7 main topics which are service quality and safety; natural heritage and satisfaction; sea, pool and entertainment; location, shopping and healthcare opportunities; promotion and brand image; child facilities and trial; and price and accessibility. Then, the relationship between these factors and demographic characteristics were investigated. It was found that there is a negative correlation between demographic characteristics and the opportunities of location, shopping and healthcare.},author={Salih MEMİŞ},year={2016},journal={Kesit Akademi}}