Yayın Detay

  • Title : TRACING THE LOVEMARK - ORIENTED CORPORATE IDENTITY BUILDING ON COMPANIES
  • First Author : Kadir AYDIN
  • Authors : -Fatma GEÇİKLİ -Zeynep EKMEKÇİ -Yıldız ERZİNCANLI
  • Keywords : Brand, Advertisement, Lovemark, Corporate Identity
  • Basic Area : Halkla İlişkiler, Reklam, Marka
  • Page Id : 311-329
  • Rank Id : 18
  • Year : 2021
  • Volume : null
  • DOI : 10.29228/kesit.49056
    • Yayına Git