Yayın Detay


  • Title : THE EFFECT OF BRAND LOYALTY ON PURCHASING BEHAVIORS: A RESEARCH ON MOBILE PHONE USERS IN DIYARBAKIR PROVINCE

  • First Author : Nurettin MENTEŞ

  • Authors : -- Halil İbrahim ŞENGÜN

  • Keywords : Brand, Brand Loyalty, Loyalty.

  • Basic Area : İşletme-Pazarlama

  • Page Id : 476-490

  • Rank Id : 29

  • Year : 3

  • Volume : 11

  • DOI : 10.18020/kesit.1318

  • Yayına Git