Yayın Detay

  • Title : EVALUATION OF CONSUMERS' DEMOGRAPHIC CHARACTERISTICS IN TERMS OF HEDONIC CONSUMPTION:THE EXAMPLE OF BLACK FRIDAY IN TURKEY
  • First Author : Sinem KÜÇÜKYILMAZ
  • Authors : -Nihan ÖZGÜVEN TAYFUN
  • Keywords : Hedonic consumption, black friday, consumer behaviors, demographic characteristics.
  • Basic Area :
  • Page Id : 561-579
  • Rank Id : 28
  • Year : 2021
  • Volume : 7
  • DOI : 10.29228/kesit.45112
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