Yayın Detay


  • Title : The Effects of Opinion Leaders on Consumers' Purchasing Decision Process

  • First Author : Müge DOĞANER

  • Authors : -

  • Keywords : Opinion Leaders, Consumer Behavior, Purchase Decision Process.

  • Basic Area :

  • Page Id : 407-419

  • Rank Id : 21

  • Year : 2024

  • Volume : 10

  • DOI : 10.29228/kesit.71779

  • Yayına Git