Yayın Detay

  • Title : THE MEDIATING ROLE OF HEDONIC SENSES IN THE RELATIONSHIP OF PERCEIVED BRAND INNOVATION, BRAND EXPERIENCE AND BRAND LOYALTY
  • First Author : Engin YÜCEL
  • Authors : -
  • Keywords : Brand Innovativeness, Brand Experience, Hedonic Emotions, Brand Loyalty
  • Basic Area : Pazarlama
  • Page Id : 214-239
  • Rank Id : 13
  • Year : 2021
  • Volume : null
  • DOI : 10.29228/kesit.48924
    • Yayına Git