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TÜKETİCİLERİN KİŞİLİK ÖZELLİKLERİNİN REKLAMDA MESAJ STRATEJİSİNİN BELİRLENMESİNDEKİ ETKİSİ̇, 561-577
THE IMPACT OF CONSUMER'S PERSONALITY ATTRİBUTES ON ADVERTISING MESSAGE STRATEGY
http://dx.doi.org/10.18020/kesit.1327
Selçuk BAZARCI
Abstract
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