With the rapid advancement of technological developments today, the adoption and use of artificial intelligence (AI) tools by consumers have significant impacts at both individual and societal levels. Artificial Intelligence (AI) is a technology used to develop machines or software with human-like intelligence, enabling these machines to perform various tasks. AI consists of subfields such as machine learning, deep learning, natural language processing, robotics, and cognitive computing. This study, which was conducted to examine the factors affecting consumers' intention to use artificial intelligence tools, investigated the effects of perceived benefit, perceived security, perceived ease of use and perceived value on intention to use artificial intelligence tools. As a result of the study, the positive effect of perceived value and perceived benefit was determined. The analyses did not reveal a significant effect of perceived security and perceived ease of use. Multiple linear regression analysis was conducted to examine the collected data and evaluate the hypotheses. The study is important in terms of revealing that consumers can easily use artificial intelligence tools due to the technology they use, and that they shape their intention to use them more based on perceived benefit and value.

LINKS

• Last issue
• Previous issues
• Article Statistics
• Aylık
• Yıllık
Kapat