ISSN: 2149-9225
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DENEYİMSEL PAZARLAMANIN MÜŞTERİ MEMNUNİYETİ ÜZERİNDEKİ ETKİSİNE YÖNELİK BİR ARAŞTIRMA: GLORIA JEAN’S COFFEES ÖRNEĞİ̇, 321-337
AN INVESTIGATION INTO THE IMPACT OF EXPERIENTIAL MARKETING ON CUSTOMER SATISFACTION: THE CASE OF GLORIA JEAN'S COFFEES
http://dx.doi.org/10.29228/kesit.40625
Ahmet Saruhanoğlu -- Gülmira KERİM
Abstract
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