ISSN:2149-9225

A RESEARCH ON DETERMINATION OF CONSUMER RIGHTS AWARENESS LEVEL ACCORDING TO CONSUMPTION AREAS


The need in the economy is the feelings that give happiness to the individual when it is met, and it gives pain and sorrow when it is not met. Every consumer wants to get the most out of the product. It is a fact that the knowledge and awareness level of consumer rights of consumers who face a problem after the purchase will contribute to the solution of the problem more easily. In this study, the question “Is there a relationship between consumption areas and consumer rights knowledge and awareness level of consumers? was studied. For this purpose; A face-to-face survey was conducted for consumers living in 6 selected districts of Konya. As to the result of the the analysis of the study, the consumer rights knowledge and awareness level of consumers who marked one of the first three consumption preferences as Travel (White goods, Furniture, Technology, Cleaning agents, Entertainment, Education) were found to be higher than those who did not mark. Another result obtained from the study is that the frequency of expenditures in consumption areas has significant differences according to gender, age groups, education level and marital status.


Keywords


Needs, Consumption, Consumer, Consumer Awareness

Author : Gülden GÖK
Number of pages: 495-513
DOI: http://dx.doi.org/10.29228/kesit.40065
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Kesit Akademi
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